THE MINDS
BEHIND THE
MAGIC
A tight-knit crew of creatives, strategists, and builders crafting stories that move culture.
JAY JHA
Writer-director and AI film director. 15+ years crafting emotionally charged, visually iconic stories that connect brands, audiences, and ideas.
At a glance
EXPERTISE
- 🎬AI Film Direction
- 📝Writing & Direction
- 🎨Visual Storytelling
- ✨VFX & Post Production
- 👑Creative Leadership
CAREER HIGHLIGHTS
- 15+ years across cinema, advertising, VFX and AI
- 200+ projects delivered across formats
- Celebrity-led campaigns and branded content
- Mumbai-based, collaborating worldwide
- Hybrid storyteller bridging live action, VFX and AI
ABOUT JAY
Writer-director and AI film director based in Mumbai. My work moves between cinema, advertising, VFX and emerging AI workflows. I build emotionally charged, visually iconic stories that connect brands, audiences and ideas.
I don't just make content. I build worlds that brands and audiences believe in.
"THE CREW
The people who make it all happen.
Bharat Desai
Head of Brand Partnerships
"Building bridges between brands and stories."
Pranav Desai
Web & Technology Lead
"Turning creative vision into digital reality."
Rishi Jha
Legal Counsel
"Protecting the craft, enabling the chaos."
WANT TO JOIN THE CREW?
We're always looking for talented creatives, strategists, and builders who want to shape culture.
GET IN TOUCH→